Ms 09 Assignment 2014 Toyota

 

IGNOU MBA MS-11 Solved Assignments 2010

Course Code : MS-11Course Title : Strategic ManagementAssignment No. : 11/TMA/SEM-I/2010Coverage : All BlocksQ1. Select a company of your choice. Recollect the current events and identify theimportant macro environmental factors which had an impact on the company. Try to studythe opportunities and the threats posed to the company due to the macro environmentalfactors.

Solution: This has to be done by you«.==============================================================

Q2. What do you understand by SWOT analysis? Explain how it is important for theorganizations in taking strategic decisions. Illustrate your answer with the help of anexample.

Solution: SWOT analysis

is a general technique which can be applied across diversefunctions and activities, but it is particularly appropriate to the early stages of planningfor CORPORATE STRATEGY . Performing SWOT analysis involves generating andrecording the strengths, weaknesses, opportunities, and threats relating to a given task. Itis customary for the analysis to take account of internal resources and capabilities(strengths and weaknesses) and factors external to the organisation (opportunities andthreats).

Importance of SWOT for the organizations in taking strategic decisions:

Strengths usually describe things that the company excels at doing. All strengths listedshould support a competitive advantage that the corporation has over its rivals. These can be tangible (fast delivery of products to customers) or intangible (excellent customer service promotes very high customer satisfaction). As these are internal attributes theyshould all be within the company¶s control. Ask questions such as: What does the company do well? What resources (physical and personnel) does the company possess? What advantages does the company have over its rivals?Do not forget to include key strengths that the people in the organization possess whichincludes things such as their experience, knowledge, educational background, businessconnections, and job skills. Tangible assets such as plant capacity, state of the artequipment and facilities, strong supply chains, available capital (or access to credit), loyalcustomers, patents, copyrights and superior information systems.The Strengths can be considered as anything that is favourable towards the business for example:

Professional Summary

B.Tech, Mechanical Engineering, IIT Bombay Ph.D., Operations Research and Industrial Engineering, Cornell University Worked at Cornell University, University of British Columbia, Carnegie Mellon University before University of Cincinnati Consulting projects with Bell Laboratories, Ford-Visteon, Caterpillar Inc., RFID Solutions Center, Cincinnati Fire Department, Cincinnati Children's Hospital, Luxottica Retail, GE Aviation, and a few local entrepreneurial ventures (e.g. West Chester Protective Gear)

Contact Information

Teaching Interest

  • Developed & taught courses at undergraduate and graduate levels in Statistics, Calculus, Quantitative Methods, Simulation, Production Planning and Scheduling, Inventory Control, Quality Analysis, Manufacturing Systems, Operations Management, Manufacturing Strategy, Global Operations (via experiential learning), Supply Chain Management & International Operations (Executive Education / China program modules), Toyota Production System (Field-study kaizen projects), and research seminar courses in Manufacturing Operations, Stochastic Programming, Game Theory, Logic Constrained Programming, Dynamic Programming / Markov Decision Processes, and Revenue Management.

Research Interest

  • Supply Chain Management under Uncertainty
  • Cyclic Scheduling for Repetitive Manufacturing
  • Advanced Resource Planning
  • Long & Short Term Capacity Analysis
  • Stochastic Inventory Systems
  • Simulation-Based Optimization
  • Reconfiguration for Remanufacturing
  • Hub Location for Fixed Wireless Telecom
  • Workforce Staffing, Cross-training
  • Intelligent Software Agents, Reinforcement Learning
  • New Products (RFID tags, Pharmaceuticals)
  • Healthcare Delivery Operations (Automatic Dispensing Machines & Inventory, Emergency Department - OR dedication to Electives/Emergencies, team-to-patient assignment, Scheduling ER Physicians)

History


Institution:

CoB, University of Cincinnati (UC), Cincinnati, OH.

Title:

Associate Professor



Institution:

GSIA, Carnegie Mellon University (CMU), Pittsburgh, PA

Title:

Assistant Professor

End Date:

2001-09-30



Institution:

SORIE, Cornell University, Ithaca, NY.

Title:

Visiting Assistant Professor

End Date:

1994-08-31



Institution:

Faculty of Commerce (now Sauder School of Business),University of British Columbia, Vancouver, BC, Canada.

Title:

Visiting Assistant Professor

End Date:

1993-04-30



Institution:

TELCO, Pune, India

Title:

Engineering Intern

End Date:

1987-08-31



Published Contributions


Saravanan Kuppusamy, Mike Magazine, Uday Rao,  (2017). Electric Vehicle Adoption Decisions in a Fleet Environment. European Journal of Operational Research / Elsevier, 123-135.

Michael Magazine, Uday Rao, Claudia Rosales,  (2015). The 2-bin System for Controlling Medical Supplies at Point-of-Use. European Journal of Operational Research, 271-280.

Ramesh Bollapragada, Saravanan Kuppusamy, Uday Rao,  (2015). Component Procurement and End Product Assembly in an Uncertain Supply and Demand Environment. International Journal of Production Research, 969-982.

Michael Magazine, Uday Rao, Yann Ferrand,  (2014). Partially Flexible Operating Rooms For Elective and Emergency Surgeries. Decision Sciences, 819-847.

Michael Magazine, Uday Rao, C;audia Rosales,  (2014). Point-of-Use Hybrid Inventory Policy for Hospital. Decision Sciences, 913-937.

Michael Magazine, Uday Rao, Yann Ferrand,  (2014). Managing Operating Room Efficiency and Responsiveness for Emergency and Elective Surgeries – A Literature Survey. IIE Transactions on Healthcare Systems Engineering , 49-64.

Fei Qin, Uday Rao, Haresh Gurnani, Ramesh Bollapragada,  (2013). Role of Random Capacity Risk and the Retailer in Decentralized Supply Chains with Competing Suppliers. DECISION SCIENCES, .

Claudia Rosales, Uday Rao, David Rogers,  (2013). Retailer Transshipment versus Central Depot Allocation for Supply Network Design. Decision Sciences, 329 – 356.

Michael Magazine, Yann Ferrand, Uday Rao,  (2011). Building Cyclic Schedules for Emergency Department Physicians. Interfaces, 521-533.

Keli Feng, Uday Rao, Amit Raturi,  (2011). Setting Planned Orders in Master Production Scheduling under Demand Uncertainty. International Journal of Production Research, 4007-4025.

Uday Rao, K. Feng,  (2007). Evaluating Periodic Review Echelon (R,nT) Policies in Two-stage Stochastic Serial Inventory Systems. Operations Research Letters, 95-104.

Uday Rao, K. Feng , P.  Jackson,  (2007). Identical-Jobs Cyclic Scheduling: Model and Solution Approaches. Journal of Academy of Business and Economics, .

Uday Rao, R.  Bollapragada , Y. Li,  (2006). Budget-constrained, Capacitated Hub Location to Maximize Expected Demand Coverage in Fixed-wireless Telecom Networks. INFORMS Journal of Computing, 422-432.

Michael Fry, Michael Magazine, Uday Rao,  (2006). Firefighter Staffing with Temporary Absences and Wastage. Operations Research, 353-365.

Uday Rao, R.  Bollapragada,  (2006). Replenishment Planning in Discrete Time, Capacitated, Non-stationary Inventory Systems with Demand and Supply Uncertainty. IIE Transactions, 605-617.

Uday Rao, R.  Bollapragada, H.  Gurnani,  (2006). Analysis of Buyer-Seller Contracting under Supply Capacity Uncertainty. , .

Uday Rao, R.  Bollapragada , O. Ozluk,  (2006). Maintenance Scheduling of Optic-Fiber Networks. , .

Jeff Camm, R Bollapragada, Uday Rao, J Wu,  (2005). Two-stage Greedy Hub Location-Allocation for Fixed-wireless Broadband-access. Operations Research Letters, 134-142.

Uday Rao, J.  Swaminathan , J.  Zhang,  (2005). Demand and Production Management with Uniform Guaranteed Lead Time. Production and Operations Management, .


Accepted Contributions


Claudia Rosales, Michael Magazine, Uday Rao,  (Accepted). Point-of-Use Technology Enabled Hybrid Inventory Control Policy . Decision Sciences.



Research in progress


Title:

2-bin inventory systems



Status:

On-Going


Research Type:

Scholarly



Title:

A Contract Design Model for Power Interruption Contracts


Description:

Demand Response (DR) is a mechanism of changing electricity usage in response to peak demand and prices. DR reduces the overall cost of electricity for service providers and promotes energy savings. We study a DR program involving resi- dential customers. We develop a model that determines when to turn which power unit on or off, how much power to cut during peak demand hours, and what con- tract parameters to use in designing contracts between the provider and residential customers. In numerical experiments, the proposed model leads to projected cost savings of the order of 20%, compared to a current share-of-choice (SOC) bench- mark model used in practice. We also identify factors contributing to cost savings, quantify their impact, and study characteristics of customers picked by different contracts.


Status:

Writing Results


Research Type:

Scholarly



Title:

An Integrated Model for Power Interruption Contracts


Description:

Developed a novel integrated model for minimizing total costs of utility providers while power interruption contracts are used. Isolated parameters influencing contract design and total costs.


Status:

Writing Results


Research Type:

Scholarly



Title:

Capacity Utilization in ED Department



Status:

Writing Results


Research Type:

Scholarly



Title:

Component procurement in uncertain supply and demand environment



Status:

On-Going


Research Type:

Scholarly



Title:

Configuring a rapid response supply network with Prof. Uday Rao and Prof. Maria Caridi



Status:

On-Going


Research Type:

Scholarly



Title:

Consumer Trade-in Program Design and the Quality of Returns



Status:

On-Going


Research Type:

Scholarly



Title:

Contract Design in a Decentralized Electric Vehicle Supply Chain



Status:

Writing Results


Research Type:

Scholarly



Title:

Electric Vehicle Adoption for a Taxicab Fleet


Description:

Paper building a centralized model of the EV Supply Chain; revision submitted to POM Dec 2014


Status:

On-Going


Research Type:

Scholarly



Title:

Evaluating Partial Flexibility in Healthcare Systems with Multi-Priority Patients: A Queueing Approach



Status:

Writing Results


Research Type:

Scholarly



Title:

Proactive Scheduling: Safe Scheduling in Complex Outpatient Clinics



Status:

Writing Results


Research Type:

Scholarly



Title:

Surgical Room Assignments



Status:

Writing Results


Research Type:

Scholarly



Title:

Technology Enabled Hybrid Inventory Control Policies in Hospitals


Description:

The purpose of this research is to analyze a new hybrid inventory policy used by hospitals as new technology becomes available to increase inventory visibility. This increased visibility offers a new range of possibilities for material handling and control. We seek to offer practical and efficient operational policies that are applicable to the health care sector and other environments where increased visibility enables the use of new operational policies.


Status:

On-Going


Research Type:

Scholarly



Title:

Telecom Hub-Concentrator Location in Combined Wireline and Wireless Networks


Description:

Models the capacitated hub location problem in combined wireline and wireless networks; proposes and tests a greedy solution heuristic; conducts numerical experiments to study the impact of problem parameters.


Status:

Writing Results


Research Type:

Scholarly



Title:

Two item joint and hybrid policies



Status:

Writing Results


Research Type:

Scholarly



Presentations


Title:

Applying Operations Research to Manage Patient Flow in the OR/ED

Organization:

SORIE Cornell University

Location:

Ithaca

Year:

2017



Title:

Optimizing Large scale Capacitated Location-Allocation-Transport under constraints

Organization:

INFORMS

Location:

Philadelphia

Year:

2015



Title:

A Queuing Evaluation of Partial Flexibility in Healthcare Systems with Multi-priority Patients

Year:

2014



Title:

four papers with students and colleagues

Organization:

INFORMS

Location:

SF, CA

Year:

2014



Title:

Resilient Patient Scheduling in Complex Outpatient Clinics

Year:

2014



Title:

Consumer Trade-in Program Design and the Role of Retailers

Organization:

Decision Science Institute

Location:

Baltimore, Maryland

Year:

2013



Title:

Consumer Trade-in Program Design and the Role of Retailers

Organization:

Institute for Operations Research and the Management Sciences

Location:

Minneapolis,MN

Year:

2013



Title:

A Queueing-Based Measure to Evaluate Responsiveness to Multi-Class Customers in Healthcare Delivery

Year:

2013



Title:

A New Buffer-Sizing Approach to Robust Patient Scheduling

Year:

2013



Title:

A New Buffer-Sizing Approach to Robust Patient Scheduling

Year:

2012



Title:

Resilient Patient Scheduling in a Complex Outpatient Clinic

Year:

2012



Title:

Impact of Random Yield in Decentralized Supply Chains with Competing Suppliers

Organization:

Institute for Operations Research and the Management Sciences

Location:

Phoenix, Arizona

Year:

2012



Title:

“Retailer Transshipment versus Central Depot Allocation for Supply Network Design”

Organization:

INFORMS - Institute for Operations Research and the Management Sciences

Location:

Phoenix, AZ, USA

Year:

2012



Title:

Random Capacity Risk in Decentralized Supply Chains with Competing Suppliers

Organization:

Production and Operations Management (POMS)

Location:

Chicago,IL

Year:

2012



Title:

Analyzing fleet renewal decision of taxi cabs with electric vehicles

Location:

Chicago,IL

Year:

2012



Title:

Managing Hospital Supplies

Year:

2011



Title:

Random Capacity Risk in Decentralized and Competitive Supply Chain

Organization:

INFORMS

Location:

Charlotte, NC

Year:

2011



Title:

Increasing Patient Throughput at an Outpatient Clinic with Two Classes of Patients and Two Types of Providers

Year:

2011



Title:

Who Should Emergency Physicians see next

Year:

2010



Title:

New Inventory Policies in Health Care

Year:

2010



Title:

Improving Patient Flow Through Shared Workload at an Outpatient Clinic

Location:

San Diego, CA

Year:

2010



Title:

Building Cyclic Schedules for ED

Organization:

INFORMS

Location:

San Diego

Year:

2009



Title:

New Inventory Policies in Healthcare

Organization:

INFORMS

Location:

San Diego,CA

Year:

2009



Title:

"Inventory System Structure: Transshipment vs. Allocation"

Organization:

INFORMS - Institute for Operations Research and the Management Sciences

Location:

Pittsburgh, PA, USA

Year:

2006



Title:

Demand Variability Impact in an Inventory System with Transshipments

Organization:

INFORMS

Location:

San Francisco, CA, USA

Year:

2005



Title:

Firefighter Staffing with Overtime, Attrition, and Random Absenteeism

Location:

Carnegie Mellon University/University of Pittsburgh

Year:

2004



Title:

Firefighter Staffing with Overtime, Attrition, and Random Absenteeism

Location:

University of Cincinnati

Year:

2003



Title:

Firefighter Staffing with Overtime, Attrition, and Random Absenteeism

Location:

Savannah, GA

Year:

2003



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